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DreamWorks
the #1 animated franchise o all time continues in movie theaters in Summer 2010
Description:After challenging an evil dragon, rescuing a beautiful princess and saving your in-laws’ kingdom, what’s an ogre to do? Well, if you’re Shrek, you suddenly wind up a domesticated family man. Instead of scaring villagers away like he used to, a reluctant Shrek now agrees to autograph pitch forks. What’s happened to this ogre’s roar? Longing for the days when he felt like a “real ogre”, Shrek is duped into signing a pact with a smooth-talking dealmaker – Rumplestilskin. Shrek suddenly finds himself in a twisted, alternate version of Far Far Away, where ogres are hunted, Rumplestiltskin is king and Shrek and Fiona have never met. Now, it’s up to Shrek to undo all he’s done in the hopes of saving his friends, restoring his world and reclaiming his one True Love.
Interesting data:• Target:
- Primary: 6 to 12 year old children
- Secondary: All family
• Franchise success:
- Over $2 billion in worldwide box office
- Over $2 billion in worldwide merchandise sales
- Over 130 million DVD units sold worldwide
- Nominated for almost 100 official awards worldwide. Wins include MTV Movie award, Bafta’s and an Oscar!
- Kids 6-8 vote Shrek #1 most popular character
• Ogre sized awareness
• Dual appeal for boys and girls.
• Favourite characters such as Donkey, Puss In Boots, and Fiona take on a new look
• Important partners such as Activision, McDonald's, Nestlé, HP… have already been confirmed.
• Release date in the USA: May 21st 2010; release in Spain: July 9th 2010; release in Portugal: July 8th 2010