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IMPS / Sony Pictures
The Smurfs in 3D on the big screen
Description:In Columbia Pictures' and Sony Pictures Animation's live-action family comedy, The Smurfs, the evil wizard Gargamel chases the Smurfs out of their village, causing them to tumble through a portal into our world, one that only opens once "in a blue moon." The Smurfs find themselves stuck in the middle of Manhattan, and must conjure up a real blue moon in order to make it home before Gargamel tracks them down.
Interesting data:• Target:
- Primary: All Family
• The Smurfs are vectors of : Respect, Tolerance, Wisdom; Social life, Social exchanges, Dialogs, Attention; Optimism and faith in the future
• The Smurfs respond to a need for: Reassurance in a world of questionable values; Confidence in society; Humanitarian and down to earth principles
• For 50 years they provide stability: Steady evolution and constant presence with a lasting quality; The security they will remain and continue
• The worldwide launch of a film with the support of one of world’s most powerful marketing and media machines: Hollywood
• First worldwide release of a Smurf film
• Produced and promoted by a major Hollywood studio : Sony Pictures - Columbia Pictures
• Proven formula of the combination between CGI Animation and live action
• Release date: August 3, 2011