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Paramount
Slick back your ducktail and lace up your saddle shoes---because Grease is definitely still the word!
Description:A celebration of the music and style of the fabulous fifties, Grease exploded onto the big screen in 1978 as a re-imagining of the hit Broadway show, bringing back the Classic Hollywood musical movie with a contemporary rock-and-roll twist. High school sweethearts Danny and Sandy have continued to sing and dance their way into the hearts of millions of fans ever since, bringing a timeless collection of hit songs, hot stars, and hip nostalgia from the hallowed halls of Rydell High
Interesting data:• Target:
- Primary: Women and teens
- Secondary: All Family
• Grease, based on the popular musical, became a runaway theatrical hit and cultural phenomenon in 1978
• Set in 1959 in fictional Rydell High, the story focuses on the romance between Danny and Sandy amid social themes such as love, friendship and teenage rebellion.
• Grease celebrated its 30th Anniversary in 2008
• The combination of pop style and nostalgia continues to create fan appeal across a wide variety of products
• Grease continues to be one of the most widely staged plays in world from school auditoriums to Broadway.
• The Grease soundtrack album hit the top of the charts in the summer of 1978 and continues to be one of the most widely played soundtracks of all-time
• One of the top selling catalogue titles in the Paramount library.