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ClassicsThe Godfather
Paramount

Paramount's epic, iconic masterpiece features Marlon Brando in his Oscar® winning role as the patriarch of the Corleone family.

Description:

The story paints a chilling portrait of the Sicilian clan's riseand near fall from power in 1940's America, masterfully balancing the story between Corleone family life and the seedy underworld of organized crime. From the streets of New York's Little Italy to the splendor of the Italian countryside, The Godfather also celebrates the richness and tradition of Italian culture.

Interesting data:

• Target:
    - Primary: Men 18-49
    - Secondary: Women, Teens, Gift givers

• One of the most celebrated films of all time, Based on Mario Puz's best-sellings novel and directed by Francis Ford Coppola

• The Godfather is a landmark of the contemporany cinematic art form, a standard to which all other crime dramas are measured.

• This searing and brilliant film garnered ten Academy Award® nominations, winning three including Best Picture!

• The Godfather was an enormous box office hit, smashing previous records to become the highest grossing film of all time.

• Ranked as the second greatest film in cinematic history by the American Film Institute (AFI)

• Marlon Brando voted #4 in the American Film Institutes’ 50 Greatest American Screen Legends

• The iconic style and mood of the film creates fan appeal across a wide variety of products.

• Style guide with badges, logos, patterns and packaging for distinct trend groups.

Website:

www.thegodfather.com