Brand image
Extreme
Extreme wants to inspire you to explore and experience the sports, fashion, travel and way of life that is the Extreme brand.
Description:The Extreme Group and the Extreme Sports Channel were founded by Al Gosling in 1995 and born from a fundamental passion for extreme sports. Extreme is one of the world's leading youth focused sports & lifestyle brands, a family of fast moving companies and licenses that employ over 200 people and are active in over 70 countries. With the Extreme Sports Channel broadcasting into over 60 countries, 14 languages and millions of homes around the world and due to the constant 24/7 exposure that the Extreme brand receives via this we have been able to build a family of branded businesses and move into a number of relevant areas that fit with our brand and our vision. Today Extreme businesses cover: Hotels, TV, Restaurants, drinks, clothing, footwear, eyewear, watches, high street and online stores, travel and experiences, a mobile network, pre-pay credit cards and theme parks.
Interesting data:• Target:
- Primary: Sports and adventures lovers
- Secondary: Young people physically and mentally fit
• - According to a panel of top brand consultants, Extreme was voted as one of the world’s eight best sports brands.
• Extreme wants to deliver a range of products & services that are new, different and specifically designed to inspire our target customer
• In three words, Extreme is about being: Raw, Inspiring and irreverent.
• Raw: Our lifestyle, our imagery, our message is Raw. It is real, rough and un-diluted, it comes fro real people who believe in what they do with an all consuming passion. Extreme sports are a calling if you answer, you accept nature’s challenge, and you will never go back.
• Inspiring: Extreme inspires and projects a sense of awe and wonderment through its imagery, advertising, lifestyle, and music. We inspire people to tread a different path, one that doesn’t revolve around work, possessions, social status, or peer group acceptance.
• Irreverent: Our attitude is irreverent, and it’s rooted in who we are. This is about not conforming, doing things differently and offering people something new, raw and inspiring.
• A brand of humour is an irreverent one and where appropriate should be a feature of products and marketing.