Brand image
King Features
When graffiti as an art form emerged more than 30 years ago, who would have thought it would develop into the international phenomenon it is today?
Description:Sprayground is a revolutionary lifestyle brand that aims to expand the typical perception of graffiti and street art. Created by New York-based founders Eddie Shabot and David Ben David, Sprayground gives talented street artists an opportunity to share their work with the masses via a fashionable line of bags and knapsacks, posters, headphones and tees.
Interesting data:• Target:
- Primary: 10-14 years old
- Secondary: Teens and young adults
• Now represented by King Features, Sprayground has ambitious designs to be the next big brand in licensing
• Sprayground is a revolutionary graffiti and street lifestyle brand. Some see graffiti as vandalism- we see it as ART!
• Sprayground products give street artists a new outlet of expression, making their art OUTLAWED no more!
• The first product, a graffiti temed backpack was created because of its mobility and vicibility which reminisces the days of the tagged subway car, once used as the main médium for graffiti artists.