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Nickelodeon
One of the world’s most watched animation series, with well over 67 million monthly viewers and 6.300 million US$ in world wide product sales.
Description:Sponge Bob is a tender and amusing sea sponge that lives in Bikini Bottom, (a very peculiar underwater city). Every morning he gets up very early to go to work in a fast food restaurant “The Krusty Krab”, where he is a fry cook of the delicious and exquisite “Krabby Patty burgers”.
Interesting data:• Target:
- Primary: 6 to 12 year old children
- Secondary: 12 to 35 year old boys and girls
• 90, 25 minutes episodes, and 30 new episodes under production
• Regularly broadcast in the Nickelodeon Channel
• Programmed throughout 2006 in Antena 3 with an audience of over 20,6% share (4+)
• 2 new DVD releases in 2007, Paramount in Spain and Lusomundo in Portugal
• THQ to launch two new videogames: by June 2007 ¨Sponge Bob and Friends: Battle for Volcano Island¨ and by next Christmas 2007 (title pending confirmation)
• Lego, launching new line of toys in 2007
• McDonald’s ¨fast food´ promotion in May/June 2007
• Sponge Bob Monopoly developed and merchandised by Hasbro
• Constant promotion in Nickelodeon channel through its web site and fan club.