Brand image
Nickelodeon
Dora has been awarded a prize as the best license of the year (LIMA 2006), Best Girls Toy (TOTY 05/06 (Toy of the year)) and Parent’s Choice Award 2006.
Description:Dora is a 7 year old girl, adventurous and bilingual who lives inside a world similar to a computer game. With the help of her ¨Backpack¨, a magic satchel, and her best friend, ¨Boots¨ the Monkey, Dora helps us to surmount and overcome the different obstacles every episode proposes, while, at the same time, she is teaching us a second language.
Interesting data:• Target:
- Primary: 2 to 5 year old girls
- Secondary: young mothers
• 85 animated 25 minutes episodes
• Broadcast on Nickelodeon Channel, RTP (Portugal) and next broadcast on FORTA (Canal Sur, Canal 9, Illes Balears)
• Great editorial program, having sold 35 million books at world level. Published by Editorial ASA (Portugal)
• The Mattel merchandised doll has been second most sold toy in 2006
• Global phenomenon! Great success of the licensing program in many countries (USA, UK, Germany, France).
• New DVD releases in 2007. Paramount, in Spain and Lusomundo, in Portugal
• Spanish licensing program to be started within short.