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Lucas
The most famous epic science fantasy saga ever filmed.
Description:The most successful fictional universe saga in the history of cinema. In the 6 films created by George Lucas, featuring an absolutely fabulous universe with extraordinary characters, galaxies, and far-fetched creatures... we find the ever classic confrontation between good (the light side of the Force aligning good, benevolence and healing) and evil (the dark side of the Force aligned with fear, hatred, aggression and malevolence), that brings about a permanent war that spreads all over the galaxy.
Interesting data:• Target:
- Primary: children and teenagers
- Secondary: males and adults
• Star Wars, a consolidated brand name:
- 2006 was the best product sales year without any film release.
- Most sold children's toy brand name in 2006, at worldwide level.
- The 3rd most sold videogame in 2006 at worldwide level
- ¨The Revenge of the Sith¨ reached the 1st place in the Spanish box office.
• Great licensing program with more than 1.5 billion dollars retail sales at worldwide level.
• 30th anniversary celebrations with great events, parades and media entertainment tours, scheduled for 2007.
• Scheduled for the Spring 2008, great release of the new video game "The Force Unleashed", developed with the Lucas Arts Factory top-notch DMM technology.
• Exhibitions of the Star Wars collections in Paris- Milan - Lisbon – Porto – London – Belgium – Germany – Barcelona and Madrid during 2006/07/08.