Brand image
BBC
Teletubbies has been and still is a global phenomenon. It has been the first children’s television aimed at preschoolers with an unprecedented success amongst them.
Description:Tinky Winky, Dipsy, La-Laa and Po, are the four heroes of this series. They live adventures in the children’s world of Teletubiland. This series has survived time and their characters have been consolidated as indisputable children’s friends.
Interesting data:• Target:
- Primary: 0 to 4 year old children
- Secondary: teenagers
• 365 episodes
• They have been viewed in 120 countries and translated into 45 languages
• Recognized by children’s psychologists and mothers as a great educative program with a rich contents for the smaller ones
• Children reflect in them, for they mime, speak and move like these little characters
• In 2007 the Teletubbies are to celebrate their 10th anniversary, by creating a new aesthetic ¨Teleterrific¨ for those children that grew up with the Teletubbies and that are now teenagers.
• The Teletubbies have so far won 30 prizes for their educative quality as a children program (Bafta, Emmy Awards)
• Constant DVD’s releases every year by Manga Films (Spain) and Lusomundo (Portugal)
• Great toy line developed by Tomy and distributed in Spain by Bizak.