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King Features Syndicate
The most famous sailor ever.
Description:A comic strip character created by the American cartoonist Elzie Crisler Segar in 1929, Popeye, an independent good-natured, easy-going and happy sailor, with his ever-present corncob pipe and his tattooed muscular forearms. He immediately became a popular hero of an animated cartoon series, along with his inseparable parties such as Olive Oyl (his lanky love for more than seven tumultuous decades), Bluto, Sweet Pea, Wimpy, etc...
Interesting data:• Target:
- Primary: 5 to 8 year old children
- Secondary: Familiar
• About 750 cartoon episodes
• At present, somewhere in the world, it is possible to watch a Popeye cartoon every minute on T.V.
• Popeye has a high identification level with such values as strength, loyalty, iron, etc...
• Popeye is present in the most important theme parks resorts in the world.
• He is a prescriptor of the ¨5 al día¨ a program to better our alimentary habits, supported by the OMS (World Health Organization) and the FAO, and promote the children’s health and education through the schools.
• There is a parallel property (Baby Popeye) that takes us back to the very first years of this character and which is specific for kiddies’ products.