Brand image
King Features Syndicate
Popeye’s eternal girlfriend. A woman of our time.
Description:Born by the hand of the American Cartoonist Elzie Crisler Segar, Olive Oyl, as curvaceous as a toothpick, with a pickled-shaped nose, she is also a modern, responsible, independent and charming damsel. She has been courted, all through her history, by the 2 great rivals for her affection, Popeye and Bluto, that tend to fight each other every other day to gain Olive’s heart, Bluto, by kidnapping her all the time and Popeye, by always rescuing her from Bluto’s clutches.
Interesting data:• Target: 15 to 30 year old women.
• The “Vogue” magazine christened her as “Popeye’s independent girlfriend”.
• Moschino, an Italian fragrance designer, has created a perfume bottle in the shape of Olive Oyl called “I love” along with a line of fashion accessories.
• Versatility in styles ranging from retro, to modern, classic...