Brand image
I.M.P.S.
Small and nice “sky blue” creatures created by the Belgian cartoonist ¨ Peyo¨.
Description:Their first appearance in 1958 was in the comic ¨Johan and Peewit¨. These blue coloured tiny characters live in their small hamlet in the middle of a deep forest, where they dwell in mushroom-type houses. They have a characteristic and peculiar own language: ¨smurfing¨. Each Smurf has a special peculiarity differencing them. There is a Smurf for each character type: Grouchy Smurf, Jockey Smurf, Smurfette, Papa Smurf... and an endless list of adventures that have crossed all borders.
Interesting data:• Target:
- Primary: 3 to 8 year old children
- Secondary: the family
• Great editorial program, Published in Spain by Planeta de Agostini
• Its musical CD musical has sold 10 million copies and have occupied the first places in the hit parade
• Television animated series in well over 30 countries with 256 episodes broadcast so far.
• In Spain FORTA holds the broadcast rights for TV3 and Channel 9.
• In 2008 they will celebrate their 50th anniversary
• Their world fame has taken them to lead great publicity campaigns. UNICEF, Minute Maid, Caprice de Dieux, Dixan, Volkswagen Golf , SABENA... are just one instance.