Brand image
King Features Syndicate
Her attractive comes from a happy mixture of innocence and overt sexuality.
Description:Since its creation in 1930 by cartoonist Max Fleisher, Betty Boop has been, still is and will probably continue to be an icon of sexuality, glamour and independence (Betty Boop is noteworthy for being the first cartoon character to fully represent a sexual woman and the first feminine cartoon character that does not depend on any man).
Interesting data:• Target:
- Primary: 15 to 35 year old women
- Secondary: women from 35 onwards
• She is the number one!
• From the black and white cartoons to date she remains “The Sex Symbol”
• Recognized as the most versatile and adaptable character ever. She has never ceased to be on the front page always
• First feminine cartoon
• Betty Boop has been the only animated cartoon that was, at a given time, censored in the United States
• More than one hundred episodes of animated cartoons
• More than 200 licensees at worldwide level
• There exists a parallel property (Baby Boop) that takes us to the very first years of the character and which is perfect for children’s products.