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DreamWorks
Sequel of the #1 animated movie of 2005
Description:All of the loveable characters are back – Alex the lion, Marty the zebra, Melman the giraffe and Gloria the hippo, King Julien, Maurice and the penguins – in “Madagascar: The Crate Escape.” Left marooned on the distant shores of Madagascar, the New Yorkers have hatched a plan so crazy it just might work. With military precision, the penguins have repaired an old crashed plane – sort of. Once aloft, this unlikely crew stays airborne just enough to make it to the wildest place of all – the vast plains of Africa itself – where our zoo-raised crew encounter species of their own kind for the very first time. While discovering their roots, they quickly discover the differences between the concrete jungle and the heart of Africa. Despite long-lost relatives, romantic rivals and scheming hunters, Africa seems like a “crack-a-lacking” great place…but is it better than their Central Park home?
Interesting data:• Target:
- Primary: 8 to 12 year old boys and girls
- Secondary: family
• Madagascar 2 is the sequel of a film that has produced a world-wide box office of more than 530 million dollars.
• The first part was #3 in the DVD sales list for the year 2005
• Through a lot of good humor these adventures enhance friendship and loyalty for the whole family. On top of that, the dubbing is really great and they, of course, have included the famous hit "Move it, Move it".
• Introducing new characters as Moto Moto, dubbed by Will.I.Am, from the Black Eyed Peas
• Paramount has featured a launch agenda to be compared with the best movies, with a multimedia campaign, press and events, previews, interviews, promotions and trailers.
• Important partners such as Activision, McDonald's, HP, Nestle Cereals, Harper Collins… have already been confirmed.
• Scheduled to be released in the USA: November 7th, 2008; in Spain (UIP): December 5th, 2008 and in Portugal: November 27th, 2008.