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Mr. Men and Little Miss is the brand that celebrates self expression, emotions and humour through characters that people universally connect and identify with.
Description:The little square format storybooks were an instant success, selling more than one million copies in the first three years. The books found even greater fame when a BBC television series came about in 1975. The Little Miss characters joined in 1981 and there are now 48 Mr. Men and 35 Little Misses entertaining readers the World over.
Interesting data:• Target:
- Primary audience: Teen to 35 year-olds.
• 100 Million books sold worldwide
• Hargreaves ranked as third best-selling British fiction author.
• 80 Licensees worldwide.
• 84 Characters.
• Style guides have been created to give a versatile, contemporary fashion forward to clothing, accessories and other core licensing categories that appeal to the original audience who grew up charmed by the Mr. Men an Little Miss stories.
• Long established name in the UK and France