Brand image
HBO
Based on the bestselling book by Candace Bushnell, "Sex and the City" revolves around the lives of four young professional women in search of the perfect relationship...and orgasm!
Description:Carrie Bradshaw writes a column about sex and relationships in New York city. With three of her closest friends Samantha Jones, a big time publicist who is more interested on being "on the spot" than in a long term relationship; Miranda Hobbs, a cynic lawyer, who refuses to accept the possibility of being single and fights society against the social pre-concepts to keep a relationship alive and Charlotte McDougal, an art gallery curator who is a bit prudish when it comes to sex, but hasn't yet lost her faith in finding true love.
Interesting data:• Target:
- Primary: women
- Secondary: men and teenagers
• Is an aspirational brand that continues to both influence and empower women to make lifestyle choices
• Is fashionable, trendy, fun, sexy, sophisticated, hilarious, confident, and cosmpopolitan – attributes every woman can realte to.
• Is a lifestyle brand inspired by the unique styles and tímeles sensibilities of the hit series, delivering everything fans love about the show beyond the televisión and into their homes.
• Winner of 8 Golden Globes Awards, 7 Emmys Awards and considered the best comedy series surpassing Seinfeld and Friends.
• SATC DVD’s are the #2 selling HBO franchise (venid only The Sopranos)
• To date, HBO has shipped approximately 14 Million SATC DVD units.