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Sony Pictures Consumer Products
Ghostbusters. Who you gonna call?
Description:Sony Pictures Consumer Products has set out to revitalize the classic license and capitalize on the massive built-ind awareness of this global brand in anticipation of its 25th Anniversary in 2009.
Interesting data:• Target:
-Primary: Adults
-Secondary: Collectors, nostalgic and brand fans market.
• Ghostbusters released June 8, 1984 and was #1 at the box office for 7 consecutive weeks.
• Ghostbusters II oponed #1 at the box office for the week of June 16, 1989.
• Popularity of the franchise prompted 3 animated series that ran between 1986-2002.
• During its paranormal state, Ghostbusters merchandise exceded over $500 million in worldwide sales.
• Ghostbusters has become a part of pop culture, currently making appearances in popular film and TV shows including The Simpsons (2002), Superbad (207), Be Kina Rewind (2008) and 30 Rock (2008).
• Fanc clubs continue to pop up tin te US, Uk, France, Italy, Spain, Australia, Brazil and Holland.
• Vivendi Games will launch the next installment of the franchise, The Ghostbusters Video Game, across all game platforms in October 2008.
• Sony Pictures Home Entertainment will launch Ghostbusters and Ghostbusters II for the first time on Blu-ray in conjunction with the video game release in October 2008.