Brand image
BBC
Best described as a modern televised interpretation of a nursery rhyme picture book
Description:In the Night Garden is a series of 100 half-hour programmes intended for young children aged 1-4 years old. It is about a magical picture-book place that exists between waking and sleeping in a child’s imagination. It is a place that is inhabited by a diverse community of toys that care for each other unconditionally. The tone of the programme is deliberately literary. Words, rhymes and music carry the viewer through a happy world of loveable characters and nursery.
Interesting data:• Target:
-Primary: 1 to 4 year old children.
-Secondary: girls and boys.
• 100 Half-Hour Programmes.
• From the Co-creators of Teletubbies.
• Live action, Costume Character + CG.
• Accessible and funny for parents & carers.
• Launched on CBeebies on 19th March 2007 and is now THE favourite programme in the UK amongst 0-6 year olds.
• Winner of a Children’s BAFTA for the Best Live Action Pre-School programme.
• In the Night Garden is THE biggest licence in the UK Toy & Game market (NPD data Mar 08).
• Since launch in July ‘07, Hasbro’s beautiful range of plush, plastic figures and vehicles, bath toys, games and puzzles has already made a huge impact.
• Broadcasted on TVE as of September, 2008.