Promotion images
BIPLANO PROMO: EXAMPLESSurf's Up + Kraft 
Promotion description:
Location: Spain
Period of time : July - September 2007
Mechanic (for the promotion): Market leading biscuits brand Kraft Foods Galletas launched the most refreshing summer campaign teaming up with Sony Pictures last production, Surf’s Up, by offering an on-pack promotion including calkitos of the film characters inside Fontaneda Mini diver and Choco risa. As well as collecting the calkitos, the consumer can also get a special gift, an exclusive skimboard to practice skimboarding.